Latest Projects
Wilkinson Sword x Rapid Bucharest Partnership video 2024
The brand: Wilkinson Sword
The work: video, CGI
The details: In 2024 Wilkinson Sword, one of the longest running companies in the world (almost 250 years old) and a manufacturer of the range of Wilkinson Sword shaving product, wanted to find a way to get closer to the Romanian public. We took on the challenge and deployed a 6 month partnership with Rapid Bucharest, one of the most beloved football club in Romania for a series of actions designed to put the brand closer to football fans. We started the project with a video meant to be broadcasted online, in both long form as well as social media ready formats, following the actions of the “modern groundskeeper” of Rapid stadium, that doesn’t mow the lawn using regular devices, he’s doing it high tech with the help of a computer generated Wilkinson Sword razor being pulled by a futuristic remote controlled buggy. The project then continued with sampling actions at games, influencer partnerships and branding at the stadium for a complete experience.
The timeframe: April – September 2024
The elements: strategy, creative, 3D development, production, implementation, sampling, influencers.
STR8 Counter Strike 2 LAN Tournament 2023
The brand: STR8
The work: BTL, e-sports tournament
The details: 2023 was the year STR8 GAME was born, the latest product range in the STR8 arsenal of products and we marked the launch with the first CS2 tournament in Romania – just a few days after CS2 was launched. The activation featured the finals stage of the tournament, following 2 preliminary online stages where 32 teams qualified for the finals, in a LAN day to the death. The entire event was broadcasted live, with over 10h of livestream and over 300K people being reached with the 1 day activation.
The timeframe: october 2023
The elements: launch strategy, production, coordination, social media
Batiste Summer Sampling 2024
The brand: Batiste Dry Shampoo
The work: BTL, sampling activation
The details: Batiste Dry Shampoo, the no. 1 dry shampoo brand in Romania wanted a way to create trials for it’s range of product whilst showcasing the brands out of the box communication approach, so we took it to the seaside! What better way to try out a product that allows you to have a fresh feel in an instant than do it at a place where the salty air works against you? We added a mobile party feel to the entire activation by creating a 3 wheeled bike with a photo corner add-on trailer that takes you to paradise.
The timeframe: July – August 2024
The elements: strategy, creative, 3D development, production, implementation
Superbet Festival Activation @ Nostalgia Litoral 2024
The brand: Superbet
The work: BTL, experiential activation
The details: Nostalgia, the music festival with a 90′ throwback, had its 3rd edition in 2024 on the Romanian seaside with a 3 day run of 90’s music, DJs and special stages and performances, so Superbet, as one of the partners, needed to present itself in a way that keeps the modern elements of the brand & business line in a way that doesn’t disrupt the throwback style of the festival, so, celebrating 30 years from the Romanian Golden Generation in football we kept the elements in the football theme, reminiscing about the days when people would have seen Hagi, Dumitrescu and the Romanian squad reach the Quarter Finals in the World Cup 94. From a giant TV decor, which featured teasers from the newly released “Hai, România!” movie to old school football games and everything in between.
The timeframe: august 2024
The elements: strategy, creative, 3D development, production, implementation
Find out more
BTL
This folder is quacking full of events, brand activations, product launches, production and everything BTL related. Take a look, who knows, maybe your brand will be the next project in it.
Social Media
Digital Ducks, awwwaaaaaayy! We've put together a few case studies on some of the brands we're looking after on social media, maybe some other things too, like influencer activations, digital blitzes, special projects, take a look and see what sparks your interest.
Creative
Our Nest is full of birds, they're cookoo for Creative, colored feathers and all, their folder is the brightest one, as you can see, they had us do it this way to "reflect their personality" - personally I think they're a bit quacky, but who am I to judge. See what they've put their creative feathers on by downloading the PDF.